Joel over at FOREM issued his take this. I read it. I agreed. I wanted to disagree. Because Coldwell Banker has stood out among big real estate brands lately for its excellent website and willingness to break away from convention….
Archive for February, 2008
Online real estate’s Winter of Uncertainty
“So now, less than five years later, you can go up on a steep hill in Las Vegas and look West, and with the right kind of eyes you can almost see the high-water mark–the place where the wave finally…
Must Reads
To be or not to be compliant
New search sites take stage, raising the audible in an opera of compliance and online home listings. The audience recoils form this baffling aria that shatters the glass of logic. The question of where a listing goes, how it appears,…
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Capturing and communicating the essense of your company
What makes a successful ad? It’s one where every element of its composition engages, arouses, excites, defines and moves the viewer into action. The task for any advertiser is to marry all five elements together to create something that captures…
Partial vision
If a listing is fed to an FTP folder and no one sees it, does it exist? The old line about the tree falling in the desert kept bounding around my head after a debate I had with a colleague…
Stop looking at me
Human images are used liberally on real estate websites. Among agents this is usually done in adherence to the tenets of personal branding. Brokers and online real estate companies often use images of people to add warmth to their sites,…
Pocket full of Kryptonite
Faster than a speeding bullet More powerful than a locomotive. Look up in the sky, it’s a bird, it’s a plane, no ” it’s just a simple twist on an old idea. The Golden Age of Superman During the Golden…
Rewriting the book on how to kick ass
Alright! Everybody up You say, I cannot get there from here Then I don’t care where I’m goin’ Here’s to your thin red line Mmm, I’m stepping over — Van Halen, “Unchained” 1978 Van Halen erupts onto the music scene…
Taking real estate to new heights
Amazing treehouses from around the world Enjoy this article from Weburbanist.com Talk about thinking differently, this takes that concept to new heights. Makes me wonder how many of these there really are in the world and how one would go…
A real estate community shines
It’s times like this when the good in real estate people really come through. The folks over at Agent genius are raising funds to help the victims hit hardest by the tornadoes that swept through 5 states earlier this week….
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