Comments on: When AdAge starts asking questions, will real estate start listening? http://1000wattconsulting.com/blog/2008/01/when-adage-star.html Turn On Thu, 09 Feb 2012 05:21:21 +0000 hourly 1 http://wordpress.org/?v= By: Jessie B http://1000wattconsulting.com/blog/2008/01/when-adage-star.html/comment-page-1#comment-6773 Jessie B Mon, 14 Dec 2009 17:42:27 +0000 http://wp.1000wattconsulting.com/2008/01/when-adage-star.html#comment-6773 <p>100% agree Marc. The others are not much better, especially the one that says something like... </p><br><p>Real estate is more than a home, it's an investment... on average up 6%... see housingmarketfacts.com</p><br><p>How can they be advertising this during these times and with the information that is currently available?</p><br><p>This is so ass backwards, it's not even funny the NAR would spend money on that message. </p><br><p>In my opinion the message should have been something like... </p><br><p>A home is much more than just an investment... a home is a place to raise your family and create memories that will last forever, it's your family's sanctuary. </p><br><p>I'm not as eloquent as you Marc but you get the point. This reinforces the "original" reason why people purchased homes pre-2000. </p><br><p>This emotional attachment to a home is what gave stability to markets. Now everyone is it to get rich quick and looking at RE as an investment which causes an analytical thought process of buying a home. </p> 100% agree Marc. The others are not much better, especially the one that says something like…

Real estate is more than a home, it's an investment… on average up 6%… see housingmarketfacts.com

How can they be advertising this during these times and with the information that is currently available?

This is so ass backwards, it's not even funny the NAR would spend money on that message.

In my opinion the message should have been something like…

A home is much more than just an investment… a home is a place to raise your family and create memories that will last forever, it's your family's sanctuary.

I'm not as eloquent as you Marc but you get the point. This reinforces the "original" reason why people purchased homes pre-2000.

This emotional attachment to a home is what gave stability to markets. Now everyone is it to get rich quick and looking at RE as an investment which causes an analytical thought process of buying a home.

]]> By: Jessie B http://1000wattconsulting.com/blog/2008/01/when-adage-star.html/comment-page-1#comment-3087 Jessie B Sat, 02 Feb 2008 10:12:17 +0000 http://wp.1000wattconsulting.com/2008/01/when-adage-star.html#comment-3087 <p>100% agree Marc. The others are not much better, especially the one that says something like... </p> <p>Real estate is more than a home, it's an investment... on average up 6%... see housingmarketfacts.com</p> <p>How can they be advertising this during these times and with the information that is currently available?</p> <p>This is so ass backwards, it's not even funny the NAR would spend money on that message. </p> <p>In my opinion the message should have been something like... </p> <p>A home is much more than just an investment... a home is a place to raise your family and create memories that will last forever, it's your family's sanctuary. </p> <p>I'm not as eloquent as you Marc but you get the point. This reinforces the "original" reason why people purchased homes pre-2000. </p> <p>This emotional attachment to a home is what gave stability to markets. Now everyone is it to get rich quick and looking at RE as an investment which causes an analytical thought process of buying a home. </p> 100% agree Marc. The others are not much better, especially the one that says something like…

Real estate is more than a home, it's an investment… on average up 6%… see housingmarketfacts.com

How can they be advertising this during these times and with the information that is currently available?

This is so ass backwards, it's not even funny the NAR would spend money on that message.

In my opinion the message should have been something like…

A home is much more than just an investment… a home is a place to raise your family and create memories that will last forever, it's your family's sanctuary.

I'm not as eloquent as you Marc but you get the point. This reinforces the "original" reason why people purchased homes pre-2000.

This emotional attachment to a home is what gave stability to markets. Now everyone is it to get rich quick and looking at RE as an investment which causes an analytical thought process of buying a home.

]]> By: Lane Bailey http://1000wattconsulting.com/blog/2008/01/when-adage-star.html/comment-page-1#comment-3086 Lane Bailey Wed, 30 Jan 2008 17:21:01 +0000 http://wp.1000wattconsulting.com/2008/01/when-adage-star.html#comment-3086 <p>While I would agree that walking around touting your own ethics is pretty weak, saying that the NAR can't be ethical because the DoJ is suing them isn't really a strike against their ethics. The case is pretty weak, to say that a private group can't own the material they generate...</p> While I would agree that walking around touting your own ethics is pretty weak, saying that the NAR can't be ethical because the DoJ is suing them isn't really a strike against their ethics. The case is pretty weak, to say that a private group can't own the material they generate…

]]> By: John Leach http://1000wattconsulting.com/blog/2008/01/when-adage-star.html/comment-page-1#comment-3085 John Leach Mon, 28 Jan 2008 10:17:11 +0000 http://wp.1000wattconsulting.com/2008/01/when-adage-star.html#comment-3085 <p>As Seth Godin often says..."today you must market with a magnet, not a mega-phone".</p> <p>The NAR campaign is using a mega-phone, and you can't tell people you're ethical...they have to tell you.</p> <p>John</p> As Seth Godin often says…"today you must market with a magnet, not a mega-phone".

The NAR campaign is using a mega-phone, and you can't tell people you're ethical…they have to tell you.

John

]]>