Personally, I've been laughing at the map mashups for a long time now. Agents and brokers have been way too enamored of having the latest and greatest without stopping to consider whether the application (1) even works from a technical perspective; (2) whether consumers are going to find any value in the application; and the all important (3) whether the application is going to lead to a client relationship.

I hope brokers are listening up here. Industry shotgunners have valuable input and good vendors are sharing excellent information.