We also leave a message, "hey this is Missy, give me a call on my cell?"

Better ROI than selling yourself in a voice mail or even mentioning your site, they are usually on so many that they don't remember. Plenty of time to do that after you connect voice to voice.

It is a sad commentary that Realtors follow up "leads" in their own time and not when the potential customers are looking. Shameful actually.

It was hard for me to do it to myself before I went to talk to the Realtor about our company.

But I can look them straight int the eyes and say this is about You – Your clients are
waiting.

And then, they start to talk.

Steve Stearns
Obeoman

…Exactly

Our company does a lot of leads management consulting. Brokers and managers will always start the conversation off by saying, "the technology isn't working". After a few minutes of listening to leadership in the brokerage, its turns out to be a manpower problem.

The problem isn't with technology its actually the current management teams in real estate. They don't hold agents accountable for poor pricing strategies, lead responses, quality of communication and or local market knowledge. These are sales functions that directly affect the revenue of any brokerage. Until there is a changing of the guard in the industry, things won't change. We see the same problems across companies of all size in all markets from the west coast to the east coast.

Maybe agents wouldn't think the market was so terrible if they knew how to respond to leads or price home more appropriately to meet the current market conditions.

I've said this many times to brokers and agents. You don't have to be a good sales person, listing agent and or buyers rep to be successful in Real Estate (but it does help). You just need to be FIRST. NAR stats prove this. Approximately 80% of buyers will use the first agent who responds to their inquiry. That's the secret to being successful in REAL ESTATE.

After 48 hours without at call, I would bet the house you don't ever receive a call on the property and you'll have to reach out to someone else.

Consider this: Traffic continues to drive to real estate sites in droves.

Viewership on HGTV related real estates shows continue to soar.

Mortgage rates are low.

Home value are dropping.

The market is correcting.

Yet sales are spoken in terms of being "dead".

Could it be that it's not the market that's dead but rather the communication gap between real estate and the consumer?

The story of babel comes to mind by way of consumer and real estate speaking different languages exemplified by real estate trolling for leads and seeking contact info while the consumer is reluctant to tell you who they are but desperately wants to tell you what they want.

This is also exemplified by the dozens of messages, ads, promotions, websites, etc., that real estate presents to consumers that fail on so many levels to convey real estate's true intention as well as the consumers primary needs.

Start by just putting a meebo plugin on your contact me page or licensing real ping move inquiries right to your desktop or cell phone.

There are some good technologies out there that will act as a babelfish and enhance the experience for all parties.