Comments on: Newspapers: Not dead yet http://1000wattconsulting.com/blog/2007/12/newspapers-not.html Turn On Mon, 21 May 2012 12:54:24 +0000 hourly 1 http://wordpress.org/?v= By: Jessie B http://1000wattconsulting.com/blog/2007/12/newspapers-not.html/comment-page-1#comment-2149 Jessie B Sun, 16 Dec 2007 10:52:54 +0000 http://wp.1000wattconsulting.com/2007/12/newspapers-not.html#comment-2149 <p>That looks like an excellent book. Another I would recommend is John Caples - "Tested Advertising Methods" -</p> That looks like an excellent book. Another I would recommend is John Caples – "Tested Advertising Methods" -

]]> By: Marc Davison http://1000wattconsulting.com/blog/2007/12/newspapers-not.html/comment-page-1#comment-2148 Marc Davison Fri, 14 Dec 2007 10:16:42 +0000 http://wp.1000wattconsulting.com/2007/12/newspapers-not.html#comment-2148 <p>Speaking of the like... the man who all in advertising bow too is Bill Bernbach. For anyone who picks up a pen or stabs a keyboard in an effort to compose any semblance of copy, if you have unearthed, studied, read and absorbed this mans work, you don't know what you missing. </p> <p>He was the brains behind Volkswagon Think Small campaign. He wrote Life Cereals ads and invented Mikey. </p> <p>Writing ad copy, understanding advertising mediums is something that seems to been taken all to lightly in real estate. And that is why most ad copy doesn't work and it's why most mediums don't seem to work either. The average copywriter in real estate has little understanding of the science and art around capturing the hearts, minds and emotions of the reader. </p> <p><a href="http://www.amazon.com/Bill-Bernbachs-Book-History-Advertising/dp/0394549201" rel="nofollow">http://www.amazon.com/Bill-Bernbachs-Book-History-Advertising/dp/0394549201</a></p> Speaking of the like… the man who all in advertising bow too is Bill Bernbach. For anyone who picks up a pen or stabs a keyboard in an effort to compose any semblance of copy, if you have unearthed, studied, read and absorbed this mans work, you don't know what you missing.

He was the brains behind Volkswagon Think Small campaign. He wrote Life Cereals ads and invented Mikey.

Writing ad copy, understanding advertising mediums is something that seems to been taken all to lightly in real estate. And that is why most ad copy doesn't work and it's why most mediums don't seem to work either. The average copywriter in real estate has little understanding of the science and art around capturing the hearts, minds and emotions of the reader.

http://www.amazon.com/Bill-Bernbachs-Book-History-Advertising/dp/0394549201

]]> By: Jessie B http://1000wattconsulting.com/blog/2007/12/newspapers-not.html/comment-page-1#comment-2147 Jessie B Fri, 14 Dec 2007 10:03:59 +0000 http://wp.1000wattconsulting.com/2007/12/newspapers-not.html#comment-2147 <p>So, so true. Most real estate agents would benefit tremendously from reading classic direct marketing / advertising books from Ogilvy and the likes...</p> So, so true. Most real estate agents would benefit tremendously from reading classic direct marketing / advertising books from Ogilvy and the likes…

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