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Archive for November, 2007

Hatfield Consumers vs. McCoy Agents

By Marc Davison | November 13th, 2007 | Filed in: Uncategorized

As I read the Inman News letter to editor written by Professor Erik Gartzke regarding Dian Hymer’s article ‘Is Buying Home a good investment” I heard the popping sound of a can of worms being opened. Yesterday, as I read…


Shaking and baking old ideas

By Marc Davison | November 8th, 2007 | Filed in: Marketing

2007 fashions differs from those of 2006. 2007 cars differ from the 2006 models. At their core, brands are about constancy. But at intervals, the successful ones add a twist. They shake up old ideas and pour new ones like…


Must Reads

Making real estate technology more than a side dish

By Marc Davison | November 5th, 2007 | Filed in: Uncategorized

Intuit releases software that revolutionizes accounting. Microsoft releases Vista. Apple releases the iPhone. Nintendo launches Wii. Lines snake around city blocks. Downloads ensue by the millions. Average, everyday people, motivated by technology, inspired by innovation, obsessed with creating efficiency in…


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Releasing Real Estate’s pheromones

By Marc Davison | November 5th, 2007 | Filed in: Marketing

Sexy sells. Physical sexy. Intellectual sexy. These days, stimulating the mind and the heart from the advertisement all the way through to the experience is hot, hot, hot. It’s what attracts people to products. Loyalty to brands. And it’s building…


Listings War redux

By Brian Boero | November 1st, 2007 | Filed in: Technology

They seem so long ago, those days when Realtor.com paid MLS organizations $3 per listing to prevent them from partnering with Microsoft; when Homes.com, Cyberhomes and Homeseekers — the Trulias of their time — were in the weeds cutting deals…


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