Archive for October, 2007

A TV commercial for Davison Real Estate

INTERIOR – LIVING ROOM – DAY A woman sits down at her home computer. She’s 38. The All-American Mom. Next to Mom, her children sit wide-eyed. Jack is 10. Little Sarah is 6. They watch as: Mom types a query…


More worries about online real estate advertising

I’ve always been skeptical about online real estate companies with revenue models based solely on advertising. There’s just not enough money and too much inventory. And, as Joel at FOREM has pointed out, the housing slump makes for even tougher…


BHG and Realogy: I hope there’s something they’re not telling us

I’m wondering what Richard Smith, the grand brandmaster of real estate, was thinking when he decided reconstituting a mid-market real estate franchise that conflicts with his existing stable was a good idea. I don’t think any of the official reasons…


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All my heroes are dead

Making love with you Is like drinking sea water. The more I drink The thirstier I become, Until nothing can slake my thirst But to drink the entire sea. – Kenneth Rexroth from the Love Poems of Marichiko William S….


Online real estate: It’s anybody’s ballgame

Trulia has better long term prospects that Zillow. The reason: Listings. Trulia will struggle greatly over the next year. The reason: Listings. We know — and have known, for a decade now — that listings are what consumers interested in…


Stop calling me a consumer!

Joel from FOREM passed this over to me today. It speaks volumes about the power of words, and how careful we should be when referencing the people we are trying to attract as customers. Leads are people too. – Davison


You can’t spin customer service

Diesel. Never been their customer. Typically, their Euro cut doesn’t work on my Lilliputian physique. However, while in Tampa last week, I was lured in to one of their retail stores. And emerged two hours later – a customer. It…


Pretzel Logic

Hot pretzel vendors are strewn across NYC street corners. Each is equipped with the same push cart. Their pretzels are provided by the same pretzel distributor. They all offer the same soft drinks. The only difference between them are their…


Create your own Web 2.0 company in minutes

Who needs a business plan? Try this. Found at TechCrunch this morning. — Brian Boero


You can’t wish away the competition

What do these companies have in common? Hong Kong’s Techtronic Industries Ltd. Brazil’s Embraer South Africa’s SABMiller PLC Each one is penetrating new markets and stealing share from name brands that have dominated their categories for decades. Each come from…