Last night, I came across something wild in one of the shiny, perfumed magazines I skim before falling asleep: Michail Gorbachev in an ad for Louis Vuitton. He’s pictured in the back of a sedan driving alongside a remnant of…
Archive for August, 2007
If Delta can change, so can you
Delta Airlines flew out of Bankruptcy in April. A large, conservative, “traditional” airline got a new lease on life. Its rebirth left it smaller, more nimble, still independent and focused on change. Delta knew that going back to the traditional…
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More thoughts on real estate branding
Brokers and agents are caught in a tug of war, each manning the rope of their own issues. They’ve become blind to all that really matters. Blind to the crowd on the sidelines – the consumers. The tighter each side…
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How to brand a real estate company — the right way
Lots of people have asked for a copy of Marc Davison’s slide deck from his presentation on branding at Real Estate Connect. I’ve placed it on slideshare (which for some reason mangled some of the fonts and images … if…
Heidi Fleiss and the future of real estate
The escort business has brokers (madams) who oversee a stable of independent agents (escorts) who deal in very expensive and intimate transactions. All kinds of escort services coexist; luxury brands charging $10,000 a session to independent brands with rates that…
Brokers: Let’s get moving!
Most brokers that went to Real Estate Connect last week probably expected a reprise of familiar topics: transaction management, “the future of MLS”, a little Redfin bashing and — wham, bam — see you next year. What they got was…
The “Big Bang” of Social Networks
Following Connect my social network sphere expanded like the universe after the big bang. The only difference is I don’t view anything out there as space debris. Here’s the beauty of social networks: I connect with 10 close friends. Each…
A real estate fable
There’s a reason why Aesop’s fables resonate today. They delve deep into the human condition with gentle songs of pin-pointed truth. Consider the fable of the North Wind and the Sun: The North Wind and the Sun argue over which…
The logic of collective action in online real estate
Every once in a while my training in political theory helps me process things in my business life. So it was that I came to understand the phenomenon I witnessed at Real Estate Connect last week. It was the week…
Persuasion vs. Force
Sit tight. We’re back from Connect with a huge story to tell. Web 2.0 is here and it’s now exploding in real estate. Those who aren’t all about it are in real estate for the wrong reason. That will be…
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