Comments on: More thoughts on real estate branding http://1000wattconsulting.com/blog/2007/08/more-thoughts-o.html Turn On Mon, 21 May 2012 12:54:24 +0000 hourly 1 http://wordpress.org/?v= By: Ron Park http://1000wattconsulting.com/blog/2007/08/more-thoughts-o.html/comment-page-1#comment-6751 Ron Park Mon, 14 Dec 2009 17:40:59 +0000 http://wp.1000wattconsulting.com/2007/08/more-thoughts-o.html#comment-6751 <p>Marc,</p><br><p>I feel sorry for the customers who fall for that trap, and those lead generators are truly detrimental to the real estate industry. If I were buying those leads, I'd feel ripped off and would want my money back.</p><br><p>-Ron</p> Marc,

I feel sorry for the customers who fall for that trap, and those lead generators are truly detrimental to the real estate industry. If I were buying those leads, I'd feel ripped off and would want my money back.

-Ron

]]> By: Ron Park http://1000wattconsulting.com/blog/2007/08/more-thoughts-o.html/comment-page-1#comment-2468 Ron Park Tue, 14 Aug 2007 19:57:26 +0000 http://wp.1000wattconsulting.com/2007/08/more-thoughts-o.html#comment-2468 <p>Marc,</p> <p>I feel sorry for the customers who fall for that trap, and those lead generators are truly detrimental to the real estate industry. If I were buying those leads, I'd feel ripped off and would want my money back.</p> <p>-Ron</p> Marc,

I feel sorry for the customers who fall for that trap, and those lead generators are truly detrimental to the real estate industry. If I were buying those leads, I'd feel ripped off and would want my money back.

-Ron

]]> By: Phil Hoover http://1000wattconsulting.com/blog/2007/08/more-thoughts-o.html/comment-page-1#comment-2467 Phil Hoover Mon, 13 Aug 2007 15:44:08 +0000 http://wp.1000wattconsulting.com/2007/08/more-thoughts-o.html#comment-2467 <p>Good clients don't need to be persuaded to act in their own best interests.<br /> I focus on finding motivated, capable, qualified clients.<br /> Then, I inform and educate them.<br /> Then, I provide honest advice, even if it's to my detriment.<br /> Too many agents think real estate is about "closing the sale".<br /> It isn't.<br /> It's about selecting good clients.<br /> You can help a hundred, but you can't carry even ONE on your back!</p> Good clients don't need to be persuaded to act in their own best interests.
I focus on finding motivated, capable, qualified clients.
Then, I inform and educate them.
Then, I provide honest advice, even if it's to my detriment.
Too many agents think real estate is about "closing the sale".
It isn't.
It's about selecting good clients.
You can help a hundred, but you can't carry even ONE on your back!

]]> By: Marc Davison http://1000wattconsulting.com/blog/2007/08/more-thoughts-o.html/comment-page-1#comment-2466 Marc Davison Sat, 11 Aug 2007 15:31:50 +0000 http://wp.1000wattconsulting.com/2007/08/more-thoughts-o.html#comment-2466 <p>Lead Capture Trap: Here's an example - offering an "instant" home value estimate to a consumer if they input their contact info and then not delivering on that promise. These traps lure the consumer in and then subject that consumer to repeated drip emails and inquiries from agents who have purchased the contact info as a lead. </p> Lead Capture Trap: Here's an example – offering an "instant" home value estimate to a consumer if they input their contact info and then not delivering on that promise. These traps lure the consumer in and then subject that consumer to repeated drip emails and inquiries from agents who have purchased the contact info as a lead.

]]> By: Ron Park http://1000wattconsulting.com/blog/2007/08/more-thoughts-o.html/comment-page-1#comment-2465 Ron Park Thu, 09 Aug 2007 23:11:23 +0000 http://wp.1000wattconsulting.com/2007/08/more-thoughts-o.html#comment-2465 <p>Another great post, Brian.</p> <p>I totally agree with your Century21 example. What real estate brands portray don't seem to come true in reality. And if Mickey D's can do it for the food industry, there is a real estate company who can do the same.</p> <p>I just had a thorn in my side from one thing you said about "lead capture traps."</p> <p>In your terminology and perspective, what is a lead capture trap?</p> <p>Thanks Brian for such quality content.</p> <p>Ron</p> Another great post, Brian.

I totally agree with your Century21 example. What real estate brands portray don't seem to come true in reality. And if Mickey D's can do it for the food industry, there is a real estate company who can do the same.

I just had a thorn in my side from one thing you said about "lead capture traps."

In your terminology and perspective, what is a lead capture trap?

Thanks Brian for such quality content.

Ron

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