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Impressions from my Midwest speaking tour

Arena
I wrapped up my speaking tour of the Midwest today at
the Quicken Loans Arena in Cleveland (I took the shot to the left just before I walked onto the hardwood to speak). The crowds have been large and fantastically open to the ideas of smart
branding and big thinking I cover during my 90-minute presentation.

Some observations:

• Agents here work hard to earn a living; the median home
price is around $200,000

• California agents are soft and spoiled compared to these people

• I’ve seen virtually no Mercedes, Jaguars, or Bentleys
in the parking lots. Nice to see some humility again

• Trains are alive and well in the Midwest. They seem to run through my hotel room at 4:00, 4:30, 5:00 and 5:30

• Lots of brick. Brick homes. Brick shopping centers. No
stucco as far as the eye can see

• Agents here are eager to listen to what this
California-based consultant has to say

• Less than 1% of those in any of my audiences have read
Purple Cow, Trading Up or most of the other business books I reference. I hope they  didn’t think I looked down on them for that.

• Only a handful the thousands I spoke to Blog. Of those who do, one ranks close to the top in Active
Rain
and Trulia Voices

• Less than 1% are on Facebook; virtually all remain
unaware and disconnected from social media in general

• About 98% of the attendees were over 40

• Not one attended Inman Connect this year. I’m willing to bet 1/3 of them will next year    

• Overall interest in progressive tools is high

• Nearly all in attendance are still 100% paper
based

• Most if not all the agents I spoke to are full time,
career oriented professionals

• I like Midwesterners. They have been some of the most
respectful and eager to grow groups I have ever spoken too

Davison

 



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16 Responses to “Impressions from my Midwest speaking tour”

  1. Thanks to you Marc once again for waking us up and having fun in the process! You are a wonderful "bud" to have on our side.

    Our team is buzzing with ideas and energy. We appreciate you taking so much of your time to be with us. It's going to be a blast!

    Al

  2. Hollis Geary says:

    I think I am finally unlearning what I was taught and learning what works today.
    The Q gathering was super!

  3. Diane says:

    We enjoyed having you in Cleveland. So glad you noticed… we are friendly, we have a great city, we have a lot to offer…and we're one of the most affordable cities in the country to live in. So, you folks in California your really need to check Cleveland out!

    Thanks for pumping us up about all the great technology tips for the real estate industry!

    The next time you come to visit, we'll be sure your not anywhere near the train tracks!

  4. ChasBoebinger says:

    I thought it was interesting how many in attendance (including me!) walked out saying, "I'm overwhelmed" and at the same time, "I've GOT to try some of this!", which I guess is the goal…

    Thanks for a challenging morning, including the reassurance that we're positioned well with the right company IF we take advantage of the tools!

  5. kevin collins says:

    Thanks for the reassuring macro view. ours is such a local street level existence
    it`s great to look up periodically to confirm we are still on track.

  6. Angie Molitoris says:

    I really enjoyed your ideas, the next step is to follow them through. Your a great speaker – it was very uplifting.

  7. Marc Davison says:

    Got home to California just minutes ago. Spent much of time on the plane wishing I could have had a week to spend with each of you showing each of you everything I spoke of and how easy and effective it all really is.

    Start here. Go to http://www.facebook.com and register. Get connected!!!

    Thanks again to the thousands of you who made this week amazing.

    Davison

  8. Bill Lorber says:

    Marc I won't hold it against you for a being a Knick fan, somebody has to luv them.
    Thank you for the wake up call about branding and the website possibilities!!

  9. Marc Davison says:

    You're very welcome. It appears to me, that the front gate for the path to greatness is located in Ohio!

    Witness

  10. Julie Clark says:

    Thanks, Marc, for another great presentation.You're welcome in Cleveland anytime.

  11. Stacy says:

    Thanks for the motivation to push ourselves out of our comfort zone! While here, you mentioned that there were 10 things that set our company apart from the others…would you share your perspective of what they are? This will make great listing presentation additions!

  12. Marc Davison says:

    Your marketing system (each of those actually count as 1 edge)
    Your leadership
    Your referral network
    Your education center
    Your corporate website
    The internal customer platform
    Your available technology
    You and your new global perspective
    Your colleagues both inside your office and outside spread out around the US

  13. Kathy Watson says:

    Thanks for your wonderful motivational presentation! If you think Cleveland is friendly…during your next visit come a little further south and visit the Wadsworth area. The coffee shops and tea rooms are fantastic!!

  14. Marc Davison says:

    You're welcome.
    Wadsworth … on my to do list!

  15. Great post. I wish I could have been there and will be next time. We are slowly catching on here in Ohio. I joined ActiveRain last month and learned there from reading about all the sites and the blogging I should be doing. (Here I am!) It is a great time to be in this business and it is fun too. Thank you for your enthusiasm, David

  16. Marc Davison says:

    Good vibes there David. Glad to have you part of the 1000watt network.

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