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How to brand a real estate company — the right way

By Brian Boero | August 8th, 2007 | Filed in: Marketing

Lots of people have asked for a copy of Marc Davison’s slide deck from his presentation on branding at Real Estate Connect. I’ve placed it on slideshare (which for some reason mangled some of the fonts and images … if that really drives you nuts, email me and I’ll send you the orginal) Here you go:



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2 Responses to “How to brand a real estate company — the right way”

  1. Ron Park says:
    August 9, 2007 at 9:49 am

    Although the text was small, the content was WELL worth it!

    Thanks Brian for posting this up.

    I am definitely going to put my best foot forward and this has helped in a way of what the company needs in total as a package.

    You have to understand though, coming up with a brand image is pretty difficult with the real estate industry.

    Century21? ReMax? You can't go out there and call yourself DreamRealty. That just won't fly in my opinion. Is the world ready for a google-ish real estate company to take over?

    -Ron

    Reply
  2. Brian Boero says:
    August 9, 2007 at 1:35 pm

    Good luck, Ron! I do believe there's plenty of room for new companies that get it to make a name for themselves.

    Reply

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