Today’s article "Real Estate’s Smoking Gun" posed what the push toward a personalized web experience and "trusted sources" mean for real estate. For us Boomers this may seem like cutting edge but really this is exactly how we built our sphere offline when we were young – through the social networks we belonged to.
Today, this is done online. It’s not new or cutting edge. It’s simply the way people today connect with the world.
Big ramifications for real estate. Not today. But tomorrow. If you have extra time today, invest in tomorrow because it’ll be here ”
Are you building Facebook widgets? Apps for the iPhone? Are you developing 1 big cool idea that is uniquely yours that would categorically embody your entire value proposition?
1000Watt wants to dig deep and help real estate find its core value and
help connect you with what consumers really value. First we’d like to
really get to know what you think. Post your answers!
1. Do you have?
a. A position in Second life
b. A Facebook Page
c. A Twitter account
d. A Blog
e. Memberships in other social networks
2. Which do you find more credible?
a. Advice from your sphere of web friends or
b. Advice you find on new websites you visit.
3. When scrolling down a Google result page do you click on Pay per clicks? If yes, what percentage of the time?
4. How often do you click on banner ads/Google ads?
5. Have you customized the web for your own experience?
6. If you are a Realtor list the 5 things you feel embody Full Service?
7. If you are not a Realtor, please list the 5 things you would consider "full-service"?
- Davison
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I found your article today so compelling, i actually submitted a comment on Inman, first time in 6 years of reading the publication. Prime example of the effect social networks are having on influencing todays Internet user I guess! I find your assesment to be very signficant. The question now is what do we do. Your quote below is duly noted:
"I submit that the services real estate people currently avoid partaking in may very well be elements consumers would gladly pay full commission for. Therein lies real estate's smoking gun."
It begs the question of what are "the services real estate people currently avoid partaking in that "consumers would gladly pay full commission for?"
If they aren't holding opens, touring homes, or negotiating deals, what? I feel like we need to have Bill come through and lay out a 4 point plan!
My answers are below…
1. Do you have?
b. A Facebook Page
e. Memberships in other social networks
2. Which do you find more credible?
a. Advice from your sphere of web friends or
3. When scrolling down a Google result page do you click on Pay per clicks? Never – white noise, don't even notice them; the one exception would be if what i'm looking for isn't in the organic search results.
4. How often do you click on banner ads/Google ads? NEVER.
5. Have you customized the web for your own experience? Absolutely.
7. If you are not a Realtor, please list the 5 things you would consider "full-service"?
Couple off the top of my head:
a. Local market knowledge – we're talking real market knowledge, relevant stats, neighborhoods, schools, etc.
b. Transactional knowledge – a professional who can navigate the web of events that take place during escrow.
c. Marketing expertise if i'm listing or deep market knowledge if i'm buying.
d. A resource for the needs i'll encounter: refer me to a good mortgage broker, someone to fix the sink, paint the walls, patch the roof and landscape the yard. i'm paying you a great deal of money for service. Please provide something that surpasses my needs and expectations. Blow my socks off. Make me want to tell others about how great my REALTOR was. That's the service consumers want. Those who deliver, will succeed, 4 point plan or not.